Camay Soap – Brand Loyalty or Brand Habit?
The concept of Brand Loyalty was disputed in this recent article about Why Camay Soap Never Disappears. Harry Beckwith suggests that it is actually brand habit, rather than brand loyalty that leads consumers to buying the same product over and over again.
Yet if it were simply a brand habit, then those who habitually use Camay soap wouldn’t have “learned how to buy things online, just so they can keep using Camay,” as Beckwith said.
Are you brand loyal? Will you learn new skills in order to obtain specific products?
You can buy Camay Soap at CleaningProductsWorld.com. Read more about the history of Camay soap in our previous entries Where Can I Buy Camay Soap and Camay: Our Top Selling Soap.




